When was topshop established

Your email address will not be published. Read it in: Topshop is a British multinational fashion retailer of clothing, shoes, make-up and accessories. Featured articles. Turn on your JavaScript to view content.

Tagged in: brand story topshop topshop business topshop story. Shepherdson added: 'We wanted to make it everything that a young girl wanted from a fashion store and for it to feel like a real luxury, special experience.

I think for a time we achieved that. After Shepherdson's departure came another great Topshop milestone: the first Topshop x Kate Moss collaboration. The release was a hit with shoppers and graced the pages of fashion magazines. The supermodel would go on to produce 14 collections with the retailer up until , with each one selling out within hours. The idea was replicated at Arcadia's other brands including Dorothy Perkins, which launched a Kardashian Kollection in Mr Ede added: 'These iconic collaborations were the top of their game.

Many imitated but none were as good at tapping into the fashion zeitgeist of the times. Pictured, the Topshop flagship on Oxford Street.

Slow on the uptake: Topshop lagged on introducing an innovative e-commerce and social media strategy, according to experts. Pictured, a snap shared by Topshop on Instagram. Topshop also has a large number of brick-and-mortar stores - some around the world, including in the UK - which have become less and less of a draw in the age of online shopping. In all of Topshop's US stores closed, just 10 years after opening. Compounding the problem is Topshop's sluggish digital investment and the aggressive rise in online, fast fashion retailers like Boohoo, PrettyLittleThing and Missguided, which have become the go-to destinations for Gen Z shoppers looking to snap up new, social-media worthy looks.

Liam Patterson, CEO and founder at Bidnamic, a marketing technology platform, said: 'Rather than adapting to modern customer needs with a strong ecommerce offering, the brand resisted innovation and was late to the digital party. Mr Patterson explained younger, socially aware shoppers are put off by allegations of sexual harassment which Sir Philip denies as well as the sale of BHS and subsequent pension scandal.

The opinion is echoed by Mr Ede and by Shepherdson. The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline. Argos AO. Privacy Policy Feedback. Share this article Share. Share or comment on this article: The rise and fall of Topshop e-mail After nearly three decades of growth, the Topshop flagship store opened in Oxford Circus.

It has three floors and is 90, sq ft big. The shop is one of the first things you see when you come out of the Oxford Circus tube station, has a DJ booth, nail bar and even food and drink stalls inside. In , The Burton group split up and restructured into the Arcadia group, which then purchased other big name stores - such as Miss Selfridge and Wallis.

His high profile collaborations made the brand more popular, and the Kate Moss collection in was a great example of this. Hundreds of people queued to buy items the supermodel helped produce when she partnered with Topshop to create a range for the store.

Kate had a close friendship with owner Sir Phillip Green, but the collaboration ended in Protesters believed he wasn't the right man for the job and accused him of tax avoidance. The flagship store in London had to close for three hours and people even super-glued their hands to the shop windows.

However, it was found that Arcadia had actually paid significant amounts of corporation tax. On the launch date, thousands tried to buy the items, causing the whole website to crash. Business Format : Topshop is a company that is always looking to expand internationally because of the success it has had in multiple countries so far. Sir Philip Green conducted a review of the retail brands in the Arcadia Group that could possibly lead to expansion and new formats being rolled out.

Her new designs will bring new customers to Topshop, as well as current and older customers that used to buy her collection that was sold in Another example is Topshop may open a store in mainland China.

It is considering opening further standalone stores, concessions in departments and pop-up stores globally. China is a key country that Topshop wants to expand with as of now Ruddick, Right now, the company is expanding to Turkey, with their consumers as a top target market. Turkey is one of the most developing countries in Europe with its well-framed politics, economy and strong traditions.

Turkey is also involved in several aspects of the European Union Management. It is believed Turkey will thrive in business with Topshop because of its stable exchange rates, flexible import duties, trade tariffs and flexible exchange of currency between the United Kingdom.