What if ads told the truth

Not the sensationalized, pretty marketing version. The real, naked truth. Alcohol advertisements typically look something like this — Beautiful, fit girls laying on the beach enjoying drinks. Alcohol is full of empty calories. A typical beer has calories in a serving. Three beers are the equivalent of a double cheeseburger. A frozen strawberry daiquiri can pack 1, calories in a single drink. This product looked like a standard carton of cigarettes at a glance, but the name "DEATH" was written on the front in capital letters, and there was a skull and crossbones logo on the packet too.

To begin with, the company saw a huge amount of success. People purchasing the product bragged that they were happy with seeing the truth on their cigarette packets, and newspapers everywhere raved about these honest cigarettes that constantly reminded smokers that their death was on the horizon.

Of course, the results didn't last forever. After a reasonable amount of success to start with, the sales began to crash and burn.

Smokers decided that they no longer wanted to be reminded that they were killing themselves with their favorite unhealthy habit. By , the brand was as dead as its namesake. So, yeah - maybe honesty is the best policy - but not when you're constantly telling people that they're gonna die when using your products. To some extent, customers do want honesty. We are moving towards a world where clients constantly claim that they want more transparency and authenticity from the brands they work with.

However, the important thing to remember is that while your customers want some truth from you - they want it in small, exciting doses. Rather than building your entire brand around being brutally honest, you might see better results by infusing a little honesty into your typical marketing strategy. For instance, you may recall , when Oasis released marketing campaigns that were delightfully honest just in time for Summer.

According to the team behind the brand, they wanted to engage with a new generation of straight-forward customers, and they did this with refreshing slogans and transparency. The ads were fun and honest at the same time, saying things like " Its Summer.

He has crowdfunded technology tools for his classroom as well as personal care items for his students. He drives through the Bronx to give school supplies, clothing, laundry essentials and food to kids whose families are in need, and even takes students to get free haircuts.

He wants to be a role model students can turn to. Courtesy of Jamel Holmes. Schools are charged with providing a safe, nurturing and equitable environment for students and teachers. Supporting educators who are trying to create that environment by helping fund their racial equity projects is a good place to start. In general, it's believed to be the absence of any romantic interest, but asexual identity actually means that a person is not sexually attracted to anyone. Romantic feelings and the strength of those feelings can vary from person to person.

For a long time, information on asexuality was limited, but researchers recently have found information that gives us more knowledge about asexuality. To demonstrate, they put together a comic on asexuality, defining it as a sexual orientation, not a dysfunction.

A video on TikTok posted by Chelsie Gleason has more than 12 million views because of the way she assertively told a man who who was harassing her to get away. Gleason was filming herself lifting weights when a man approached her attempting to strike up a conversation. She ignored him and was wearing earbuds, but the man didn't get the point. Finally, Gleason had enough and snapped at the man.

The man immediately turned and briskly walked away. You can tell she got her point across because he looked like he wanted to get out of there fast.

Registered dietitian Carrie Taylor says that Gleason did the right thing by telling the man to stop while he was harassing her. She says that if you tell someone to stop harassing you at the gym and they persist, to immediately talk to the manager and threaten to call the police if swift action isn't taken.

She says you should also get a restraining order if necessary. Anything to stop the harassment because it could intensify. Gyms should also prominently post signs that warn people about sexual harassment so that these situations don't happen in the first place.

After the video went viral, Crunch Fitness announced it had found the man and banned him from its facilities. Thank you CrunchFitness," Gleason wrote in the comment section.

One person in the comments made an important point about why this type of harassment is so dangerous. Who knows what the man's intentions were and whether he was grooming her for something truly terrible? This isn't the first time Gleason has faced harassment in the gym. She's tweeted about it several times in the past. It's clear from the video that she's hit a breaking point. Gleason's brave decision to confront the man put an end to his creepy, threatening behavior in the moment.

But the video may serve a greater purpose by showing women how to react to men who harass them. Further, it could also deter men from harassing women in the first place by showing them there are serious consequences for being a creep.

But beginning April 11 this parody-commercial--and several other outlandish, make-believe ads for Jaguar and John Hancock life insurance--will be seen on movie screens nationwide. But before the film has even been released, West Coast advertising executives are generally reacting with outrage. Markowitz, who has never worked at an agency, said he is not condemning all advertising.

But he comes down hard on certain categories--such as automobiles and liquor. Get drunk. To get drunk. How will the rest of Madison Avenue react to this film? And that is not without precedent. But it also gives our agency a great competitive advantage.

Most advertising goes off the deep end when it tries to sell.