Who is gorenje

Technical support in the UK is pretty much non-existent with most technical inquiries having to be referred back to Slovenia and this has caused service delays. However this situation has been improved in recent years. Service was carried out through Independent Service ISDAL who also distributed spares to the trade for Gorenje products and, as ISDAL are helpful enough to most independent engineers getting access to spares and technical support is not a huge problem until the collapse of the HI Group.

Gorenje however are a nice company to deal with and are trying to sort out the mess from the collapse. There are also some retailers that offer what is known as "seller service" in that the retailer also services the appliances. Almost any of the independent appliance repair companies will take on repair work for Gorenje products and you can find an approved service engineer using our engineer search facility completely free.

You need JavaScript enabled to view it. These key indicators are gathered from general opinion within the industry, spares availability with major trade spares distributors and general engineer's opinions alongside how many repairers are registered to repair Gorenje washing machines and other products. Please do not use the comments below to ask for technical help or advice on any Gorenje appliance as the repairers will not see your request here.

Please use the forums where more help will be available and is a completely free service. Other Trade Forums. Back Repair Search Site Search. Gorenje Gorenje is a relatively new name to the UK marketplace but it has been around for a while with it roots going back to the village of Gorenje in Slovenia to and is a company that appears to be more forward thinking than many others in some regards. The company has now three main divisions dealing with different aspect of where Gorenje's interests lie and these are: Gorenje household appliances division Manufacture and sale of household appliances of its own production, sale of products from the complementary program of household appliances of other manufacturers, sale of additional program of home electronics and small household appliances, and the manufacture and sale of heating-thermic appliances.

Home interior division Manufacture and sale of kitchen and bathroom furnishings, bathroom fittings and ceramic tiles. Trade and services division Energy management and environmental protection, trade, engineering, agency services, restaurant and catering services, tourism and real estate management. The outrageous and outrageously priced Swarovski fridge freezer Obviously our focus is on the household appliances but it does show that Gorenje is a large company if little known by it's name here in the UK and elsewhere.

Gorenje Market Position Gorenje products in the UK are often pretty competitively priced which is of course a polite way of saying, cheap. The Ora-Ita oven, love it or hate it However Gorenje does its utmost to get attention through press campaigns, design awards and some whacky products in order to ensure people have heard of them. Gorenje Spare Parts Spares pricing seems on a par with most volume manufacturers, not cheap but in this case not excessive either.

Gorenje Service Technical support in the UK is pretty much non-existent with most technical inquiries having to be referred back to Slovenia and this has caused service delays. In the main there are little issues with service for Gorenje products. Gorenje market share Brand kudos Gorenje is not a very well known brand to the general public but is well known in the industry Gorenje appliance pricing Quality Repair rating Repairer support DIY repair rating Spare parts availability Spare part pricing Environmental rating Overall Rating Gorenje is a good solid mid range buy although we would avoid the lower specified and poorer build models but, good spare availability, pricing and backup make Gorenje a decent buy Please do not use the comments below to ask for technical help or advice on any Gorenje appliance as the repairers will not see your request here.

However, to cope with the stringent competition, another aspect of home appliance production had to be mastered: design. As a result, the first industrial designer was employed by Gorenje in Seven years later, in-house design centre was founded which has remained in operation to this day when it is called Gorenje Design Studio. The centre developed quickly and design became a distinctive comparative advantage of the Gorenje brand.

The first washing machines. Nineteen sixties were the decade when women were emancipated and freed from household tasks as these were increasingly performed by machines — home appliances.

The first automatic washing machines were manufactured in Velenje in Thus, Gorenje became the first washing machine supplier in Yugoslavia and by its 20th anniversary in , the company was already producing over thousand washing machines per year.

Establishment and expansion of the after sales service network. As appliances became more technologically advanced and sales volumes rose both in Yugoslavia and abroad, the need for after sales services increased. Gorenje responded by establishing a modern and flexible customer service department in The policy of maintaining a good relationship with the customers has been proven the right approach and for decades it has remained one of the most powerful arguments for choosing a Gorenje appliance.

Product range extended with refrigerators. Offer of major appliances would not be complete without refrigeration equipment. Market research has confirmed a need for refrigerators and freezers, and in , improvised production of compressor refrigerators was launched. Annual output in the following decade averaged at thousand refrigerators. Everything for your home. Deliberate global expansion of downstream markets. Highly committed development and innovation.

Innovative and creative cooperation. Expansion: a precondition for further development. The beginning of new millennium was also a period of lively investment activity. In , a cutting-edge logistics centre was opened in Velenje.

Two plants were built in Serbia: a fridge freezer factory in Valjevo and a boiler plant in Stara Pazova. Czech cooker factory Mora Moravia and Dutch home appliance supplier Atag were acquired and merged. Company's ambitious plans saw a substantial setback last year with the onset of the global economic crisis.

New measures were taken to secure Gorenje's existence and further development. Professional approach and immense effort resulted in a timely and responsible reaction to the changed market conditions, allowing the company to retain the confidence of the consumers and even boost market shares. Everyone at Gorenje believes that after the crisis, high level of innovation and development activities are the only way to success. In one of the largest acquisitions in the Slovenian history, Chinese electronics giant Hisense bought the country's home appliances producer Gorenje for million US dollars.

Just a few weeks ago, the European Commission confirmed that the acquisition was done in accordance with the EU regulations, what opened doors for Hisense significant breakthrough at the European market. For seven decades, Gorenje has been manufacturing home appliances. It started as the biggest producer in the former Yugoslavia.

Today the firm is considered a significant player in the European home appliances market, with a 4 percent market share. Its annual turnover is around 1. But beneath this seemingly rosy picture, the management could see the company was heading for a dead end.